Creating Positive Rituals with Fragrance

This week our Bright Air team is celebrating Wellness Week, with various daily activities to help enhance our mind, body, and spirit. It’s all part of our belief in Positive Living. When our team is feeling good, we’re inspired to create better products for you!

We also want to share a little Wellness Week love with all of you, our loyal Bright Air customers!

Did you know that you can intentionally create positive rituals using fragrance? That’s right – you can train your brain to have a specific reaction when you experience an aroma, and it’s easier than you think. All you have to do is reflect on a positive thought or affirmation; for example, “today I’m going to have a good day”, or “I feel energized”, then purposely smell a fragrance. Once trained, each time you smell this aroma, you’ll remember the affirmation and the positive intentions associated with it.

Even better, you can use any aroma you choose. Whether you love bright florals, woody fragrances, or foodie flavors, the affirmation can be associated to your favorite fragrance. Visualization can also help enhance the experience and strengthen the results.

You can use this technique to improve your own well-being, enhance sport performance, increase your energy, or whatever mind-set you are trying to create!

Need some ideas? Think about feeling euphoric while smelling our Bright Air Hawaiian Blossoms & Papaya Scented Oil Air Freshener, or feeling energized while you smell a Zesty Lemon & Lime Super Odor Eliminator.

Post in the comments below on what types of fragrance affirmation you’d like to create!

The Link Between Smell & Memory

Do you ever walk into a room, and the smell immediately takes you back to a past memory? A woman’s perfume could remind you of an old friend. A certain sunblock prompts memories of a family vacation. We know our senses play a big part in creating memories, but why does such a specific smell trigger such a precise memory?

It all comes down to science. The olfactory bulb, which runs from the nose to the brain, is the part that makes it all happen. It’s part of the brain’s limbic system, an area often referred to as the “emotional brain” because it’s so closely associated with memory.  Plus that bulb has direct connections to the amygdala, which processes emotions, and the hippocampus, which links two stimuli, or a behavior and stimulus, together.

Combined, it’s the perfect formula. The smell hits that olfactory bulb, travels to the amygdala and hippocampus – creating the link between the scent and emotion, and then stores the memory in the limbic system. The next time you experience that fragrance, the memory is retrieved, and it’s like a flashback in time.

Stay tuned for ways to create your own “Fragrant Memories.”

Check out these links for a more detailed explanation:

Operation Build and Bright Air!

Bright Air® and Operation Build, a home improvement reality series airing on A&E and FYI, have teamed up to help you refresh your space in a whole new way! Their team of designers travel the country discovering innovations in design concepts and DIY projects. We take pride in developing innovative, nature-inspired air fresheners you can place anywhere in your home and feel good about. Together, we've created some DIY tricks and air freshening tips to keep your home looking and smelling fresh! 

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Get in the Holiday Spirit with Festive Fragrances and Great Gift Ideas